Learn how the industry
is rethinking specification

Explore how digital tools are transforming the way architectural products are managed, marketed, reviewed, and specified.

Article

What is a product search engine? Why every building material supplier needs AI search tools

Architects expect Google-like search. Here’s why AI-powered product search is the next big thing for material suppliers

Article

Build personalised product presentations in minutes – complete with design specifications

Architects want speed, visuals, and precision. Here’s how to deliver personalised product presentations in just a few steps.

Article

How to make architects actually open your product specification emails

Generic spec emails don’t get opened. To win attention, make them fast, visual, and relevant. Here’s how.

Article

Product marketing vs. product management in the world of building materials

In building materials, product success depends on two roles: management and marketing. Here’s how they differ and why alignment matters.

Article

Why PDF spec sheets are failing your digital marketing strategy for building materials

Static PDFs can’t keep up with today’s digital marketing needs. Here’s why dynamic, trackable product data is a better way to reach clients.

Article

Growing fast? Here are 5 data management best practices for suppliers

Messy product data slows teams and stalls growth. Set up clear systems early to stay efficient as your catalogue expands.

Article

Outdated specs? How to prevent costly data errors before they happen

Outdated specs cause delays, confusion, and lost trust. A centralised system helps you prevent errors before they happen.

Article

Why data moves before materials in supply chains

In construction, product data often loses key details before materials arrive. Keeping it structured prevents costly mistakes.

Customer story

Designtex empowers designers with image-based search from Stylib

Designtex makes visual-first product discovery effortless with Stylib’s Image Search. The result? A smoother, more intuitive experience.

Article

What is Visual and Semantic search and what can it do?

Visual and semantic search help clients find products using images or natural phrases, not just keywords.

Article

What is a searchable materials database and what can it do?

A searchable materials database helps designers find the right products by specs or image, giving suppliers visibility at the right moment.

Article

Can smaller product companies compete on data?

Big suppliers may have more resources, but smaller manufacturers can win on speed, clarity, and execution.

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