Before StylibHUB, Camira’s catalogue maintenance and their data sharing processes suffered from different inefficiencies:

Costly catalogue update routines. Relying almost exclusively on their website made catalogue updates a time-consuming task. Changes to the data had to be done manually in a limited CMS system, requiring a substantial manual effort from the team.

Dealing with data gaps. Camira lacked infrastructure that allows easy sharing of product information. This made communicating catalogue changes to distributors and sales channels a slow and painful process, often avoided due to the lack of resources. Camira’s ability to respond swiftly to market demand changes and keep all stakeholders updated was limited, and so was their ability to enter new digital projects.

Lack of centralised information: Using their website as the ‘source of truth’ for their product information, Camira suffered from a frequent data misalignment among teams and partners. Up-to-date product information was sometimes faulty, driving sales errors.

Inability to seamlessly share assets: Providing access to product assets like images and certifications was yet another challenge, both internally and externally. Data pieces were often tricky to find and out of date, making online sharing difficult and delaying digital projects.